This logo is designed for a hand-made Persian jewelry brand. The customer required to have a Persian symbol or sign in their logo. For this reason, I selected the god of wisdom and harmony, Ahura Mazda, and the shape of the hand and mixed them.
I used long and even curved lines in my design that resembles wires shaped by hand in hand-made jewelry. I also used free hand to design the bird to emphasize the hand-made and elegant elements. I used turquoise color because it is the color of a famous and valuable stone is used widely in ancient jewelry dating back to 3000 years BC. The font choice was driven by factors such as closeness to handwriting and visual compatibility with the bird design.
