U.niche is a posh fine-dining venue featuring globally inspired dishes, house-made desserts, and a large wine list. The restaurant features a cozy atmosphere, live plants, and soft music. 
The target audiences are families and singles, young and old, male or female. The tone of the brand is:
elegant, modern, and cozy.
The restaurant will stand out from the other restaurants in the area because of its unique design, branding, and décor.​​​​​​​

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